about us

The Froedtert & the Medical College of Wisconsin health network created Inception Health to drive innovation and successfully collaborate with innovative companies to solve key health care problems, develop new ideas, and scale those solutions across the health network.

Inception Health is the hub for the Froedtert & the Medical College of Wisconsin health network’s digital health services. Inception facilitates innovation by working effectively within the walls of an academic medical center, as well as collaborating with technology companies from outside our enterprise.

Meet the Team


Mike Anderes

Inspired by Andy Warhol

Mike is passionate about the potential to improve people’s health status in ways we were never able to imagine 10 years ago.  He is especially interested in the evolving field of “Digiceuticals”, or technology and applications that empower individuals to manage their medical conditions 24-7.  Mike comes to Inception Health with nearly 20 years of health care experience ranging from a practicing physical therapist to a service line leader and strategic planner for health systems in Arizona, Colorado, and Wisconsin. Mike earned a Bachelor’s of Science in Physical Therapy from the University of Connecticut and an MBA from the University of Arizona.

Emerging Technology Principal

David Chao

Inspired by Michelangelo

David comes to Inception Health with over 18 years of technology experience, of which 13 years were invested in the health care field. David's passion is forward thinking technology and being able to link it to clinicians in a meaningful and innovative way. David has spent 12 years in the military in various leadership capacities, much of it within Information Technology and Human Resource Divisions for the US Army. As time permitted, David spent time as a freelance consultant working with small and medium sized businesses on strategic planning with technology implementations. David has a Bachelor's of Applied Science in Electronic Engineering, and looks forward to contributing his knowledge and experience in the future of Digital Health.

Director of Population and Digital Health

Caitlin Dunn

Inspired by Monet

Caitlin is eager to implement technology to transform today’s health care delivery system and improve the health status of patients. She is especially interested in the application of ‘big data’ and of technology that empowers individuals to independently manage medical conditions. Caitlin comes to Inception Health with health care experience in quality, population health and strategy. Caitlin earned a Bachelor of Arts in Biology, Bachelor of Arts in History, and a Master of Heath Administration from Saint Louis University.

Executive Director of Clinical Operations

Erin Green

Inspired by James Preston

Erin comes to Inception Health with over 15 years of health care experience ranging from practicing as an RN in both Critical Care and Emergency Medicine, to leading current Digital Health operations, including the Virtual Intensive Care Unit, Telemetry and TeleObservation. Ever-passionate about maximizing care delivery across the continuum, and relentlessly dedicated to the development and evolution of the Clinical Team leading our innovative care models, Erin lives her motto, “touch lives—make a difference—rock ‘n’ roll!” Erin earned a Bachelor of Arts degree in Psychology from the University of Michigan and a Bachelor of Science in nursing degree from the University of Detroit Mercy.

Chief of Staff, Office of the Froedtert Health CEO

Maureen McNally

Inspired by Degas

Maureen believes that individual engagement is the key to healthier communities. Technological advances have created unprecedented opportunities to empower and support individuals seeking to improve their health. She has a keen interest in leveraging technology to connect individuals to accurate, actionable, understandable information and to make health care services more accessible and convenient to patients.  Maureen holds a Bachelor’s in Business Administration and an MBA and has more than 20 years of experience in public policy, advocacy, governance, marketing and communications.

Manager of Virtual Clinical Core

Lawrence Rabon

Inspired by Leonid Afremov

Lawrence’s passion and aspirations in digital health care to witness technology change patient experience, the same way technology shaped the world. He envisions digital health to disrupt processes and norms within health care to become revolutionized from its old ways. Lawrence is currently pursuing his Master’s degree in Public Administration, with an emphasis in health care at the University of Wisconsin – Oshkosh. In addition, he received his Bachelor’s of Science in Kinesiology at UW – Oshkosh. Lawrence comes to Inception Health with two years of experience in health care. Prior to his role at Inception Health, Lawrence was an intern for Aurora Health Care in the rehabilitation services, and an intern for Froedtert Health in pulmonary services.

Enterprise Chief Medical Officer

Jonathon Truwit

Inspired by Monet

Jonathon D. Truwit, MD, joined Froedtert Health and The Medical College of Wisconsin on Jan. 13, 2014, as enterprise chief medical officer. Dr. Truwit also holds the rank of tenured professor of medicine (pulmonary) at the Medical College. As enterprise CMO, Dr. Truwit is responsible for the development, management and implementation of a strategy and vision to improve enterprise quality and safety outcomes across the continuum of care, improve physician alignment and satisfaction, and lead evidence-based programs, practices and activities that deliver results. Additionally, he will provide leadership and expertise for clinical quality and safety, disease management, care coordination, clinical integration and the overall patient experience, and play an integral role in expanding the health system’s clinical footprint. Dr. Truwit was formerly professor of medicine with tenure, chief medical officer and senior associate dean for clinical affairs at the University of Virginia School of Medicine.Dr. Truwit received a BSE from Duke University School of Engineering in 1979, his medical degree from Georgetown University School of Medicine in 1983, and an MBA from the University of Virginia Darden School of Business in 2009.

Inception Health Board

Cathy Jacobson

President and Chief Executive Officer, Froedtert Health

Scott Hawig

Senior Vice President of Finance, Chief Financial Officer and Treasurer, Froedtert Health

Dr. Jonathon Truwit

Enterprise Chief Medical Officer, Froedtert Health & the Medical College of Wisconsin

Dr. Joseph Kerschner

Dean, School of Medicine, and Executive Vice President, Medical College of Wisconsin

David Olson

Senior Vice President and Chief Strategy Officer, Froedtert Health

Michael Anderes

President, Inception Health

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