The Froedtert & the Medical College of Wisconsin health network created Inception Health to drive innovation and successfully collaborate with innovative companies to solve key health care problems, develop new ideas, and scale those solutions across the health network.
Inception Health is the hub for the Froedtert & the Medical College of Wisconsin health network’s digital health services. Inception facilitates innovation by working effectively within the walls of an academic medical center, as well as collaborating with technology companies from outside our enterprise.
Meet the Team
Mike is the President of Inception Health and the Chief Innovation and Digital Health Officer for Froedtert Health. He is passionate about the potential to improve people’s health in ways we were never able to imagine 10 years ago. He believes that new technology combined with deep customer centricity will transform how health care is delivered. Inception Health embodies these beliefs through it operations, clinical, and venture arms. Mike leads Inception Health with 23 years of health care experience spanning roles as a practicing physical therapist, a service line leader, a strategic planner, and an executive for health care systems in Arizona, Colorado, and Wisconsin. Mike earned a Bachelor’s of Science in Physical Therapy from the University of Connecticut and an MBA from the University of Arizona.
Emerging Technology Principal
David comes to Inception Health with over 20 years of technology experience, of which 17 years were invested in the health care field. David's passion is forward thinking technology and being able to link it to clinicians in a meaningful and innovative way. David has spent 12 years in the military in various leadership capacities, much of it within Information Technology and Human Resource Divisions for the US Army. As time permitted, David spent time as a freelance consultant working with small and medium sized businesses on strategic planning with technology implementations. David has a Bachelor's of Applied Science in Electronic Engineering, and looks forward to contributing his knowledge and experience in the future of Digital Health.
Assistant Professor, Dept of Medicine
Brad is driven to make health a more seamless part of people’s lives. An important focus is how to design care experiences in tandem with technology. He is committed to ensure that digital care experiences work effectively for patients and clinicians. In addition to his role at Inception, he is on faculty at the Medical College of Wisconsin Collaborative for Health Care Delivery Science. He received his MD and MPH degrees from Harvard, and is board certified in internal medicine and clinical informatics.
Director, Population and Digital Health
Caitlin is eager to implement technology to transform today’s health care delivery system and improve the health status of patients. She is especially interested in the application of ‘big data’ and of technology that empowers individuals to independently manage medical conditions. Caitlin comes to Inception Health with health care experience in quality, population health and strategy. Caitlin earned a Bachelor of Arts in Biology, Bachelor of Arts in History, and a Master of Heath Administration from Saint Louis University.
Medical Director Virtual Clinical Operations
Inspired by Monet
Karen comes to Inception Health with over 20 years in the health care industry. She started her medical career at the Medical College of Wisconsin and spent over 15 years in physician group leadership roles including Regional Medical Officer, operations, quality, process improvement and physician coaching. Her passion is to help design improved systems of patient-centered, high quality, cost-effective care. She is privileged to continue an active clinical practice in Milwaukee and enjoys learning how to integrate technology and medical advances into her daily practice as well as training and educating colleagues about new initiatives. Karen earned a Bachelor of Arts degree in Foreign Service through the Honors Program at Baylor University. She completed medical school at The Roy J. and Lucille A. Carver College of Medicine at The University of Iowa and residency training in Internal Medicine at the Medical College of Wisconsin Affiliated Hospitals program.
Executive Director, Virtual Clinical Operations
Erin comes to Inception Health with over 15 years of health care experience ranging from practicing as an RN in both Critical Care and Emergency Medicine, to leading current Digital Health operations, including the Virtual Intensive Care Unit, Telemetry and TeleObservation. Ever-passionate about maximizing care delivery across the continuum, and relentlessly dedicated to the development and evolution of the Clinical Team leading our innovative care models, Erin lives her motto, “touch lives—make a difference—rock ‘n’ roll!” Erin earned a Bachelor of Arts degree in Psychology from the University of Michigan and a Bachelor of Science in nursing degree from the University of Detroit Mercy.
Legal counsel Von Briesen
Implementation Manager, PatientWisdom
Jen is passionate about leveraging technology to improve care for patients and care teams. She has a background in Clinic Operations, and holds a MHA from St. Francis University and a certificate in Advanced Lean Training from the Virginia Mason Institute.
Clinical Platform Manager
Natalie is passionate about alternative and innovative modes of care delivery that offer high quality care at lower costs. Increasing the patient-centered consumer experience is what she hopes will encourage patients to be active participants in their health care. Natalie has been with Froedtert Health for 10 years and joined the Inception Health team in October 2018. Natalie is a nurse by background with experience in labor & delivery, ambulatory primary and specialty care, clinical informatics, and F&MCW's Clinically Integrated Network. Natalie received her Board Certiciation in Nursing Informatics in 2016 and is currently persuing her Master's in Nursing.
EXEC DIR, DEC SUP/FIN PLNG, Decision Support
Adam Smith brings 15 years of diverse health care experience to Inception Health. This experience includes budget and long-range financial planning, operational analytics and benchmarking, financial modeling, operations leadership in a clinical department of a medical school, strategic planning and business development. Adam enjoys leveraging this experience to holistically develop and realize the impact of a strategy or initiative on operations and finance. He has a Master of Science in Health Administration from the University of St. Francis – Joliet and a Bachelor of Science in Health Care Administration from the University of Wisconsin - Milwaukee.
Director Enterprise Care Coordination and Redesign
Erika has a passion for data driven care improvement and redesign. Her experience as a clinician and leader of ambulatory pharmacy lent itself to common discussions around role definition and measuring value. The concept of discretely measuring the impact that various population health care levers can have on clinical and financial outcomes links well with her role as Director of Enterprise Care Coordination. Digital technology and the ability to treat patients as consumers as well as enhance clinician adoption, perceived value and subsequent scale is critical to the successful achievement of sustainable health care delivery.
Patti is on a quest to be part of the team that will break through the barriers that come with the adoption of technology in health care. She comes from a diverse background with 30+ years experience having attended University of Maryland while serving in the United States Navy, worked for the federal government, spent 10 years in Corporate America as Executive Assistant with Fortune 500 companies Abbott Laboratories and Fiserv.
Principal in Digital Health, Assistant Professor of Medicine
Kelly comes to Inception Health with 9 years of experience in the health care field. Kelly joined the team because she is especially interested in reinventing, and meaningfully improving, the patient experience through innovative digital solutions. She enjoys leveraging her background in finance to evaluate early-stage companies for investment opportunities that align with the health system’s strategic goals through the Inception Health’s investment arm. Kelly earned her undergrad degree in Health Care Management and Policy from Georgetown University and an MBA from Northwestern University's Kellogg School of Management.
Enterprise Chief Medical Officer
Jonathon D. Truwit, MD, joined Froedtert Health and The Medical College of Wisconsin on Jan. 13, 2014, as enterprise chief medical officer. Dr. Truwit also holds the rank of tenured professor of medicine (pulmonary) at the Medical College. As enterprise CMO, Dr. Truwit is responsible for the development, management and implementation of a strategy and vision to improve enterprise quality and safety outcomes across the continuum of care, improve physician alignment and satisfaction, and lead evidence-based programs, practices and activities that deliver results. Additionally, he will provide leadership and expertise for clinical quality and safety, disease management, care coordination, clinical integration and the overall patient experience, and play an integral role in expanding the health system’s clinical footprint. Dr. Truwit was formerly professor of medicine with tenure, chief medical officer and senior associate dean for clinical affairs at the University of Virginia School of Medicine.Dr. Truwit received a BSE from Duke University School of Engineering in 1979, his medical degree from Georgetown University School of Medicine in 1983, and an MBA from the University of Virginia Darden School of Business in 2009.
Inception Health Board
President and Chief Executive Officer, Froedtert Health
Senior Vice President of Finance, Chief Financial Officer and Treasurer, Froedtert Health
Enterprise Chief Medical Officer, Froedtert Health & the Medical College of Wisconsin
Dean, School of Medicine, and Executive Vice President, Medical College of Wisconsin
Senior Vice President and Chief Strategy Officer, Froedtert Health
President, Inception Health
Senior Vice President, Chief Experience Officer, Froedtert Health
Senior Vice President, Chief Information Officer